Still Thinking of You is set in a world where self promotion is essential and accumulating DVD’s is laudable. Trust is a relic - it has been replaced by short-lived, mutually advantageous relationships that are politic. Still Thinking of You is populated by middle class Londoners in their mid thirties. It is 2004.

Yet the words ‘love’ and ‘forever’ are still used in the same sentence countless times a day.

Rich, Jason, Ted and Lloyd met at University, which was a hedonistic whirl of parties, popularity, sex and success. They left with good degrees, high hopes and numerous notches on the bedpost. The world was their oyster. Throughout their twenties the guys hurtled their way up their respective career ladders, bought fast cars and big apartments that they filled them with one-night stands and expensive audio equipment.

Now they are in their thirties and the guys have all stayed good mates since those blissful college days. More or less.

It is a bit of a drag that Ted is rarely available to go to the pub now that he and Kate have three kids (Christ, three, what are they trying to prove). And, well, Lloyd isn’t such a laugh anymore since he divorced Sophie. He spends all bloody night crying into his beer. Guilt probably. They’d like to be sympathetic but he made his bed.

Nothing much has changed for Jason. He keeps buying faster and faster cars, bigger and bigger apartments and filling them with more and more boy’s toys. It’s only his mother that thinks it’s sad that he doesn’t always remember the names of the women he sleeps with (and, presumably, the women themselves).

Rich, the biggest Romeo of them all, is in love with Natasha. Really in love, for the first time in his life. Naturally, she finds him irresistible (women always have, he’s lucky like that) and after a whirlwind romance they are about to get married. The haste is because they are sure about one another and not because you become less choosy/more desperate as you get older.

Still Thinking of You takes place in Avoriaz the French ski resort. But there is a white out in Avoriaz, the slopes are harder than anticipated and the conversation harder still. The gang start to feel claustrophobic and restless by turn. Oddly, the fresh snow and stunning blue skis make everything appear a bit grubby, a bit garish, by comparison - particularly their own lives.

Still Thinking of You is a book about how we measure ourselves in a secular world. It’s a book about friendship and my old favourite, fidelity.